Families today are comparing more school optionsthan ever, from district and charter schools to private and virtual programs. One district will share how they approached student recruitment in an increasingly competitive landscape and why visibility into recruitment activities, family engagement, and enrollment outcomes across schools matters more than ever.You will walk away with practical ideas for modernizing student recruitment operations and connecting your communications strategy to enrollment goals.Jonathan Wren, Director of Magnet Schools, Metro Nashville Public SchoolsMatt Coats, Chief Evangelist, SchoolMint