25th Annual Public Relations Executives Meeting

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Crisis-Ready: A Playbook for Communications Teams of All Sizes 

11 days ago

Every school communicator knows how to handle a bus delay. But what happens when it is a fire, a chemical spill, or something worse? This session draws on two real incidents that occurred less than a year apart with completely different outcomes. One was a communications nightmare. The other was a success.

Drawing on 20 years of crisis communications experience across a fire department, a large university, and the largest K-12 district in Colorado, the presenter will share proven strategies for delivering timely, accurate information under pressure, keeping your community calm, and guiding families through reunification when every minute counts.

Scott Pribble
, Director of External Communications, Denver Public Schools

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Uploaded - 08-13-2026

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