Simply put, your district’s brand is your reputation. It’s everything that comes to mind when families, students, and community members think about your schools. That means that every single experience people have with your district, from the user experience on your website to the first impression in the front office of your school, is a chance to build your brand.
This session is a hands-on journey into all the elements of a successful branding campaign that Birmingham City Schools used and how to differentiate your district in a new era of school choice.Thomas Palladino, Digital Webmaster, Birmingham City SchoolsJen Thomas, Director of National Business Development, Apptegy