Rebranding a school district is not just a design project. It is a leadership challenge. These presenters had to build a new visual identity that honored what made each of its schools distinct while presenting a unified face to a community that was ready for change but protective of its history.You will leave with practical insights on how to lead a rebrand that brings a divided community along, reshapes the district narrative, and strengthens its position as a school of choice.Edell Fiedler, Senior Executive Director of Communications, Madison Metropolitan School DistrictAmy Knight, Brand, Marketing, and Events Manager, Madison Metropolitan School District